Now You Can Smell As Good As Your Mazda Looks

Mazda and Shiseido KOGO SOUL of MOTION perfume

Coco Chanel and Dior, make way. Mazda has teamed up with Shiseido, one of the world’s oldest and most renowned cosmetics manufacturers, to capture their famous personality in a bottle – and a very chic-looking one at that.

The KODO SOUL of MOTION design language is embodied in the sleek angles and sporty notes of every car in the Mazda lineup, and now, it’s reflected in a new high-end fragrance, too.

The perfume, called SOUL of MOTION, recently earned a gold award in the packaging category of the prestigious iF Design Awards. It was honored at a ceremony in Munich, Germany, where judges exclaimed, "The flacon is a creative metaphor expressing Mazda's KODO design concept. With purity and harmony in both form and function, the outer sleeve is itself a work of art."

Award winners are selected by a panel of 60 judges who are noted design experts. There are seven categories in the competition - product, packaging, communication, interior architecture, professional concept, service design and architecture – and more than 5,500 products and services were judged this year.

The partnership between Mazda and Shiseido was a great match, as both companies share similar ideals when it comes to artistry and raising the bar in their respective industries.

"The entire team is overjoyed that Mazda and Shiseido were able to elevate our shared Japanese aesthetic and together create a product that captures a growing concept and philosophy, and to receive worldwide recognition for this achievement," said Chief Creative Director of Shiseido's Advertising and Design Department, Yoji Nobuto.
Categories: Awards, News


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